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Colour Psychology in Art

Colour psychology is based on the effect colours have on you mentally and emotionally. There are many different ways that’s colours can affect you and it all depends on how the individual perceives it. In this article, we are going to be giving you an insight into colour psychology and giving you some examples of ways certain colours can make you feel.

Marketing and advertising are perfect examples of using colour psychology. When companies look into new ways to promote their products and services, this type of research can really make a difference in a positive and negative way.

We recommend keeping an open mind when it comes to seeing different shades of certain colours. For example, deep blue and powder blue are very different shades which can have very different connotations.

Let’s dive into some examples of colour connotations and the psychology behind them.


White is most commonly known as a colour for peace, purity, cleanliness, and neutrality. It is a pure colour and is a simple but effective choice of colour.


Black is a bold colour; it’s mostly used as a text colour as it grabs attention and can be read much easier than other colours. We mostly connotations the colour black with power, strength, boldness, and authority.


Red is a colour that can have many different meanings. Some are love, romance, warmth, and excitement. On the other hand, it can also mean danger, alertness, and intensity.


The last colour we are going to be explaining is Blue. Blue is another colour that has several different connotations which all depend on the shades. Some positive connotations of blue could be calmness, serenity, peace, and tranquillity. Whereas the negative connotations can be cold, icy, and melancholy feelings.

When choosing the right colours for your artwork, you can create a whole other story than what you originally intended. This is what is so great about art, and anyone can do it no matter their skill!

Want to become an artist for the day yourself? Check out our sip and paint events to book in with us today!

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